Integrated Communications for Public Services

Agencies and institutions that provide essential public services need to give constituents the information that matters clearly and quickly. CitizenR&D offers front-end planning to ensure that communications delivered across diverse media work together and communicate seamlessly with one recognizable voice. Relying on both traditional and social media, we use public input to shape programs that are targeted, cost-effective, and easy to use.

User Experience Research

Our researchers engage users and turn their insights into design strategies for compelling websites, print, and media campaigns. CitizenR&D’s ethnographic approach relies on individual observations, one-on-one interviews, and social media outreach to gather valuable first-hand user feedback. View Project

Communications Audits

CitizenR&D conducts internal and external audits of everything a client presents and publishes, from the printed page to signage and websites. We then analyze constituent behavior and peer organization comparisons. Our end-product is a set of strategies for more targeted communication design. View Project

Collaborative Design

Successful public agencies work in tandem with the people they serve. We facilitate collaborative design by encouraging stakeholders and constituents to provide real-time feedback during the design process. This approach identifies which messages, styles, and media are best for audiences with widely divergent literacy and cognitive skills. View Project

Integrated Communications Guidelines

Developing public information programs on a limited budget can be challenging. Agencies need to know why, when, and how to deploy communications so that the target audience perceives a coherent narrative rather than a collection of random messages. Our guidelines explain and coordinate branding, graphic design, and editorial standards. View Project