NYU Langone Medical Center
Wayfinding, Research, Healthcare
New York University Langone Medical Center
Two Twelve Associates

Encompassing three hospital facilities, this major medical center in New York City needed to enhance its public presence and improve the visitor experience. CitizenR&D conducted a wayfinding needs analysis followed by a nationwide search for an environmental graphic design team to meet the plan’s rigorous branding and wayfinding objectives. The firm has continued to advise the medical center leadership since the project’s start in June 2010.

Team conducted quantitative and qualitative studies of people with different backgrounds.

Team developed research tools to help respondents show us which names were most easily understood.

Prepared presentations for senior leaders and design team about naming healthcare zones.