Projects

Water Street
Service:
Wayfinding, Research, Civic
Client: 
Water Street NYC
Collaborators: 
Starr Whitehouse
Date: 
2009

New York City’s Downtown Alliance sought to improve the desolate expanse of Water Street in lower Manhattan’s financial district. In conjunction with the Starr Whitehouse urban planning team, CitizenR&D participated in placemaking workshops to help stakeholders envision a revitalized streetscape. Wayfinding recommendations were included in the resulting visioning report.

Team studied the current use of logos and names for New York civic districts.

Team conducted workshops with local stakeholders to understand conditions and identify opportunities for improvement.

The final report identified themes to guide urban design and enhance wayfinding.